A selection of representatives from Blackpool Business Leadership Group has been invited to contribute to discussions over the improvement of Blackpool's bathing waters.
It is felt that some of the businesses along the Promenade can play an influential role in helping the resort to improve bathing water standards.
They will meet with representatives from Blackpool Council, the Environment Agency and United Utilities at a consultation meeting planned for the end of August.
The group will then feed into the newly-formed Fylde Peninsula Water Management Group - a partnership between Blackpool, Fylde, Wyre and Lancashire Councils, the Environment Agency, United Utilities and Keep Britain Tidy, set up to look at a range of initiatives that will improve bathing water quality.
The Fylde peninsula stretches from Lytham St Annes to Fleetwood, and includes eight bathing waters, half of them at risk of failing to meet the requirements of the revised Bathing Water Directive.